Samsung Unveiled Games Console First : Sorry Google And Apple

There’s been a flurry of excitementover the last 24 hours after news that Google and Apple were both planning a games’ console. The story first appeared in the Wall St Journal, whose reporters spoke to people inside Google. The Journal does not make clear what type of device Apple and Google plan, but it does suggest that Google’s is related to the next Android release, which is aimed at supporting lower cost Android smartphones for developing markets. So chances are it’s a mobile device.

Now, that makes perfect sense. Games are essential for handset sales in countries like China, which also happens to be Apple’s major growth market. As mobile platforms look to draw people in further down the price range, gaming becomes an essential part of the product mix.

But it is not so straightforward because the WSJ is suggesting the Google and Apple devices could also be living room products like Ouya’s.